Diana is a consumer insights expert for FMCG brands. She started her career in advertising and communications, working for several agencies in London and Paris, notably J. Walter Thompson, where she gained experience across FMCG and financial services.
Since 2006, Diana has been working as an independent qualitative researcher on major global brands with Unilever (Cif, Signal, Knorr, Lipton, Dove), Nestlé (Nescafé, Maggi, Food Innovation), Bongrain (dairy products) and Coca-Cola.
She has also worked for Innocent, Microsoft, BIC, Axa Insurance, ABN Amro, HSBC and Paypal. Based in Paris, Diana has collaborated regularly with beez since 2014.
If you can’t measure it, you can’t change it.
Only what’s measured improves.