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Consumer Insights Expert

Diana Coulson

Consumer understanding
Brand positioning
Strategic planning

Diana is a consumer insights expert for FMCG brands. She started her career in advertising and communications, working for several agencies in London and Parisnotably J. Walter Thompsonwhere she gained experience across FMCG and financial services.

In her final years at JWT, Diana was the European Strategic Planning Director on Unilever brands (Sunsilk, Lipton and Knorr), Nestlé confectionary and Télé 2.

Since 2006, Diana has been working as an independent qualitative researcher on major global brands with Unilever (Cif, Signal, Knorr, Lipton, Dove), Nestlé (Nescafé, Maggi, Food Innovation), Bongrain (dairy products) and Coca-Cola.

She has also worked for Innocent, Microsoft, BIC, Axa Insurance, ABN Amro, HSBC and Paypal. Based in Paris, Diana has collaborated regularly with beez since 2014.

Peter Drucker

If you can’t measure it, you can’t change it.
Only what’s measured improves.

Peter Drucker

Core Skills

- 20+ years of experience across categories (FMCG, services, corporate)
- consumer insights, quality research, brand positioning and marketing strategy

Area of Expertise

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